How To Market Your Product

Product

Product: Anything that is capable of satisfying customer needs and satisfying human desires, and that has tangible and intangible characteristics and qualities, and that can be displayed on the market to attract attention. It includes physical products such as cars, phones and various devices, and services. products such as insurance, transportation, banking and other services. By the way, you have to differentiate between needs and wants. A need is everything that the consumer needs and it is something that is necessary and indispensable, like water and food. Desire is everything that the consumer wants to buy and it is not only necessary to satisfy himself, like buying a car. The researcher (Kotler) also defined the product as (anything that can be presented to the market for the purpose of consumption, use, possession or satisfaction of a specific need or desire, and therefore includes material things, non-material services, people , places and ideas), so the customer does not buy the product based solely on its material value, but also depends on the impression and image that the buyer imagines of the product when he sees and hears the brand, design and material, and they can also represent working hours if the product is a service, and the benefits are those that answer the consumer's question (how will I benefit from this product)?

Definition Of Marketing

Marketing in the traditional concept developed by the researcher (kotler) means a set of human activities aimed at facilitating the process of commercial exchange between the merchant and the customer, and this exchange is not limited only to goods, but also includes services, and the exchange requires the presence of two parties, each of which has things of value from the point of view of the party and the other. The development of the marketing concept began at the beginning of the 20th century, and this stage was known as the production orientation stage (1900-1930), where the focus in this stage was on the quantitative satisfaction of needs. Later the stage of directing to sell began (1930-1950), and this stage was characterized by a greater interest in the sales function; Due to the significant increase in production rates, market research has also emerged to provide the management of the organization with the marketing information necessary to rationalize its decisions related to production, warehousing and distribution. In the end, the concept of targeting marketing appeared, beginning in 1950 and continuing to the present day. This stage was characterized by the rapidity in the creation of new products to keep up with the changing tastes of consumers and obtain their satisfaction. Thus, a new concept of purchasing, which is defined as: the administrative work of strategic planning for project efforts and its use in programs that aim at the profitability of the organization on the one hand and the satisfaction of consumer needs on the one hand. on the other hand, and unifying all the activities of the organization in a unified work system.

How to Market the Product

To make good profit for a particular product, you need to market it well to customers, and the following are the important methods of marketing the product:

• At first, you should design your brand and logo with the help of a professional graphic and graphic designer, where the design is striking, attractive and easy to read.
• If you place your product brand and logo on frequently used tools such as mugs, pens and other tools, the tool should be attractive, suitable for your product and company image, and easily recognizable.
• Determine your initial budget and the amount of money you will pay to market your product at the beginning, as this will determine the type of marketing you will do and the strategy you will use for it. 
•  Create a website on the Internet and market your product with it, as this method is very effective for marketing products; Because the Internet reaches a very wide audience, Internet marketing gives your business legitimacy and does not require a high cost. And you can connect your website with the famous "Amazon" site dedicated to buying and selling products.
• Use social media sites to market your product, like (Twitter) and (Facebook), and use paid ads for social media and sponsored posts. You can also create a page to place your business and products for fans of the page to see. easily, and you can also use banner ads that serve your product ad for potential people interested in your field.
• Create your own email and send personalized messages to let customers know why they need to buy your product and where to get it.
• You can use traditional methods to market your product in your local area, such as using flyers, brochures and postcards that are easy to understand and attractive, and you can distribute and post them in designated places, such as stores and markets, and send them. to street addresses in your local area.
• Place your product ad in your country's print media, such as newspapers, magazines, phone books, and other real estate directories. You can also place your ad on television if you have a large amount of money.
• After marketing your product, you will need to decide how much of the product you want to sell in order to maintain your business and generate reasonable profits.
• Create a sales plan that outlines your sales program, target market needs, goals, challenges, and how to develop your current business.
• After making a certain amount of profit, expand your market and business circle, offering your product to wholesalers and large markets with the need to be constantly attentive to the marketing of the product.